Raley’s Family of Fine Stores has held a strong bond with its customers for the past 81 years, as this family-owned company has garnered significant brand loyalty from various generations. In this day and age of complexity with so many food choices, combined with so many health-conscious Americans, Raley’s wants to engage its customer base via a new, multi-dimensional campaign and share its vision of health and wellness with its loyal patrons.
Launched Aug. 1, the campaign is titled, “Let’s Begin,” and it....