Luke Russell

Outdoor retailer Cabela’s has long been known for its peerless customer experience inside its stores through its 1-to-1 expertise that its frontline employees provide. Now, thanks to a new partnership with customer engagement platform...Read More

Brand problems will always happen, according to Ernan Roman, president of ERDM Corp. But owning up to them and taking immediate responsibility is what can save companies in the long run and ensure brand loyalty. Just ask Richard Nixon. Roman...Read More

Banks are trying very hard to forge personal relationships with customers in this day and age of mobile-savvy consumers. Attaining that true brand loyalty through effective customer engagement is vitally important for banks today. According to a...Read More

Target’s Cartwheel deals app is one of retail’s most downloaded and widely used apps. Cartwheel makes saving money easy and fun by allowing guests to choose from hundreds of offers at a Target store and redeem with a single barcode...Read More

Officials at Restoration Hardware maintain a long-range strategic plan focused on customer engagement and customer loyalty. During its Sept. 8 second-quarter fiscal results conference call, Restoration Hardware CEO Gary Friedman noted some key...Read More

Brands often tout how many social media followers they have, offering numbers that, in and of themselves, don’t necessarily translate to true customer engagement and customer loyalty. Being able to go beyond social media popularity and...Read More

Nordstrom heard from its customers that they wanted a more personalized and flexible loyalty program. “We were pleased to collaborate with Aimia to deliver on that through our expanded Nordstrom Rewards program,” Chris Holloway, Vice...Read More

Consumer expectations are escalating, seemingly, each and every day. It’s up to brands to keep up with the demand to ensure customer engagement and customer loyalty. Chase Card Services, a division of JPMorgan Chase & Co., recently...Read More

As the holiday shopping season appears just around the corner, it’s a good time for brand marketers to learn what motivates customers. According to the Berkeley Research Group’s recent 2016 Holiday Retail Outlook report, loyalty...Read More

Mobile has taken off in recent years as far as its wide-ranging impact on customer engagement and, ultimately, brand loyalty.Loyalty360 hosted a webinar on Thursday titled, “The State of Mobile Loyalty: Bridging the Gap Between Consumer...Read More