Luke Russell

Consider that digital interactions influence 56 cents of every dollar spent in retail stores, totaling $2.1 trillion by the end of the year, which is up from 14 cents of every dollar spent in 2013, according to Deloitte...Read More

In today’s market, few industries are changing rapidly or drastically as travel. While some travel agencies have been done in by the ease of independent booking brought about by mobile apps and online bookers like Hotels.com, Carlson...Read More

Global Hotel Alliance is always in tune with its loyalty marketing efforts, from its loyalty program to its laser customer-centric approach, and to leveraging insights from its Voice of the Customer program. Kristi Gole, Director of Loyalty...Read More

NCR Corp. officials know a little something about magnifying customer loyalty. Its latest partnership is with Rutter’s Farm Stores, which traces its roots back 269 years to 1747, making it the oldest vertically-integrated food company in...Read More

Co-creation, which is a design methodology that directly engages the consumer in finding their desired experience with a particular brand, is vitally important to elevate and enhance the overall customer experience. Customer co-creation allows a...Read More

Customer experience is seen as such a critical differentiator for loyalty marketers today, but has CX worsened in the past two years? That is a question addressed in a new study from BoldChat by LogMeIn and Ovum. According to the study...Read More

For Mike Belcher, Vice President of Media and Consumer Engagement at T-Mobile, the concept of T-Mobile Tuesdays−which launched June 7−turns the idea of a loyalty program upside down. “Most corporations say ‘thank you&rsquo...Read More

Digital is moving so fast these days, especially as mobile seems to gain more momentum with each passing hour. Digital customer engagement today seems an imperative for brands seeking to stay at the head of the customer loyalty pack. L2 released...Read More

Pharmacies do an excellent job of serving their patients, and customer satisfaction and brand loyalty levels are among the highest in any industry, according to Rick Johnson, Director, Government & Healthcare Practices at J.D. Power. In its...Read More

Dell is one of the largest technology corporations in the world, employing more than 103,300 people worldwide. Loyalty360 caught up with Ryan Massimo, Marketing Director, Dell and talked to him about the multinational computer technology company...Read More