Luke Russell

Embracing seamless cross-channel customer engagement is paramount for retailers, according to a new study from Viant. While ecommerce sales have experienced exponential growth during the past decade, 93% of retail transactions are still occurring...Read More

Back in August, following Wyndham Rewards’ big win in the U.S. News & World Report’s hospitality category, Noah Brodsky, the brand’s SVP of worldwide loyalty and engagement, told Loyalty360 that “people are tired of...Read More

Differentiating the customer experience is always foremost among priorities for Walgreens and, with the launch of Beauty Enthusiast, a new beauty club within its Balance Rewards loyalty program, company officials believe they have accomplished...Read More

In this day and age of seemingly omnipresent digital customer experience, it’s interesting to note an industry that is not delivering in this area: Insurance companies. Consider that, for U.S. insurers, only 28% are able to answer customer...Read More

Improving customer satisfaction rates, along with increased customer engagement and brand loyalty, are key goals for any loyalty marketer. At OneMain Financial (formerly Springleaf), those lofty aspirations have become reality.Loyalty360 caught...Read More

For online retailer Zappos.com, its recently unveiled and first-ever loyalty program, Zappos Rewards, is a natural next step. The four-tier program will allow customers to earn rewards points toward future purchases, get free expedited shipping on...Read More

Customer panels can truly enhance value and extend brand loyalty, according to Brian Koma, VP & CX Practice Leader, Verint Systems; and Sean Mahoney, CCXP, Director, Solutions Consulting, Verint Systems. Loyalty360 hosted a webinar on...Read More

Dunkin’ Donuts has always had a loyal customer base, which has grown exponentially since early 2014 following the launch of the very popular DD Perks loyalty program. Now, through a partnership with Salesforce, Dunkin’ Donuts...Read More

With a quarter of the NFL season in the books, the Green Bay Packers stand at 2-1, coming off a bye week with a Sunday night showdown at home looming against the New York Giants. Packers fans have something else to root for, engage in, and express...Read More

The allure of true omnichannel marketing has been an object of obsession for loyalty marketers. Given the plethora of touch points between brands and an increasingly mobile-first customer, along with volumes of data that can be captured from...Read More