Luke Russell

According to a new white paper from App Annie titled, “The Growth of Retail Apps: What Retailers Can Learn from Top Apps,” mobile disruption to retail is no longer a distant threat. It’s arrived. Many retailers are now...Read More

Officials at Avis Budget Group, which owns Avis Car Rental, one of the world's best-known car rental brands with approximately 5,500 locations in more than 165 countries, always want to augment the customer experience any way they can. For...Read More

Online communities allow members to share information and exchange ideas over multiple digital media and devices and, from a marketing perspective, they can foster customer loyalty while developing legions of brand ambassadors. According to a SAP...Read More

This month FIS – the world’s largest provider of banking and payments technology – unveiled a nationwide rollout of its real-time loyalty program, Premium Payback, which allows consumers to redeem points for discounts. Unlike...Read More

Being customer-friendly has always been a way of life at Wrigley Field, home of the Chicago Cubs. Transforming volumes of customer/fan data into actionable, personalized, and relevant content can be a challenge, but one that officials for the Cubs...Read More

In the wake of Tuesday’s cancellation of Wyndham Rewards’ exclusive 12-hour opportunity for Starwood SPG loyalty members, Loyalty360 sought the views of some companies that are members of its Association. Wyndham Rewards&rsquo...Read More

Relevance, when combined with the acquisition of real-time customer insights, holds the key to a successful loyalty program. Take, for example, sandwich shop chain Quiznos, which recently launched a new app-based customer loyalty offering (Toasty...Read More

Marketers that truly listen to their customers and deliver on those insights gleaned typically have an advantage when it comes to brand loyalty and overall customer experience.AARP fits this description perfectly.   A past winner of the...Read More

In the afterglow of being acknowledged as offering the Best Payback among leading hotel loyalty programs, officials for Wyndham Rewards wanted to extend a generous and exclusive opportunity to Starwood SPG members, whose reward value return was...Read More

It is important for all brands to move forward, lest they fall behind. Here is an example of how Nissan is moving forward today. Nissan recently unveiled its latest Retail Environment Design Initiative (NREDI 2.0) at one of its...Read More