Officials at Avis Budget Group, which owns Avis Car Rental, one of the world's best-known car rental brands with approximately 5,500 locations in more than 165 countries, always want to augment the customer experience any way they can.
For example, Avis Car Rental recently launched a new user experience platform to provide customers with a faster, more responsive, and more personalized user experience on its flagship website, Avis.com.
Neal Zamore, Senior Vice President, Global Digital Experience, Avis Budget Group, explained to....