Luke Russell

Rob Connors, vice president of brand marketing for National Car Rental, told Loyalty360 that incentivizing members of the company’s Emerald Club loyalty program is an ongoing mission. One of the key ways that National Car Rental achieves...Read More

Customer experience, at its core, is all about making the customer say “Wow!” This kind of reaction not only creates a loyal customer, it also can turn them into a brand advocate. Word-of-mouth is among the most powerful forms of...Read More

The concept of engagement loyalty and socially connected loyalty program members is a powerful one these days. The value these members bring to a brand is multi-dimensional, offering various benefits.Chirpify CEO Chris Teso participated in a...Read More

Allstate Insurance Company’s iconic tagline, “You’re in Good Hands with Allstate,” was created in 1950 and represents the company’s mission to provide customers with peace of mind in their times of need. To signal a...Read More

All loyalty programs aren’t created the same, evidenced by their range of success and brands’ ability to maintain that passion among customers that fuels advocacy. Loyalty360 caught up with Carlos Dunlap-Beard, vice president, loyalty...Read More

In the past, Orange Leaf Frozen Yogurt officials have often focused on individual events to drive customer loyalty/customer experience initiatives. This year, they are focused on a much more relational customer experience, including the creation...Read More

For McDonald’s corporate brass, 2015 was a tale of two halves: The first half was challenging, while the second half was resurgent. That second-half momentum from last year has carried over to 2016 as the iconic brand stepped up its customer...Read More

Keeping a brand top of mind for customers is a massive and ongoing challenge. Various elements, from a brand perspective, must be melded together to achieve that status. For VOILÀ Hotel Rewards, which is the world’s No. 1 independent hotel...Read More

“If you have a visual product, then you should be showing it visually,” Mick McCarthy, creative director at ZehnerGroup, said in the company’s new report titled, Science Behind the Art of Experiential Marketing. That mindset is...Read More

Becoming more digital, more social, and more loyal are strategic goals for many marketers today. Achieving simultaneous success in these areas most likely leads to keen customer engagement, a more memorable customer experience, and increased brand...Read More