Becoming more digital, more social, and more loyal are strategic goals for many marketers today. Achieving simultaneous success in these areas most likely leads to keen customer engagement, a more memorable customer experience, and increased brand loyalty.
Just ask Jeff Pearson, SVP Ecommerce, LIDS Sports Group.
Pearson told Loyalty360 that the LIDS Sports Group’s launch of The Press Box checks all those previously mentioned boxes.
“One of our key company initiatives is to become more digital, more....