Luke Russell

At the end of the day, CRM principles are at the heart of customer loyalty success.   Loyalty360 explored the topic of CRM tactics and customer loyalty with some executives at Baesman Insights & Marketing.  As much as the loyalty...Read More

Lobster and Quiznos? Who knew?   February will be lobster month at Quiznos and, tethered to that theme will be customer loyalty.   For two weeks starting on Feb. 14, all new or current members of Quiznos’ Toasty Points loyalty...Read More

Come Sunday, Feb. 4, around 6:30 p.m. EST, all eyes will be on Super Bowl LII between the defending champion New England Patriots and the Philadelphia Eagles.   As always, commercials take center stage also during the Super Bowl and this...Read More

Loyalty programs come in all shapes and sizes. Some are basic, some are more sophisticated, while some weigh heavily on points earned, and others seek to leverage experiences.   Loyalty360 talked to Jennifer Browers, Strategic Marketing...Read More

Since 1996, HTK has helped companies connect with their customers in a smarter and more personalized way, to grow profits and increase customer retention, focusing on engagement other than through a run-of-the-mill loyalty program, with an eye...Read More

Redbox officials asked their customers the question and the response was resounding: Customers wanted more ways to earn points, attain tiered VIP status, and earn rewards at the Box and via On Demand.   Formerly known as Redbox Play Pass...Read More

Cooper’s Hawk Winery & Restaurants is a lifestyle brand focused on wine and creating memorable moments that enrich lives. Having loyal customers never hurts either and adds a layer of brand efficacy.   Cooper’s Hawk Winery...Read More

Better late than never. Until now.   For Hannaford Supermarkets, which was founded in 1883, a loyalty program never existed. On Jan. 21, however, Hannaford launched My Hannaford Rewards, a loyalty program that adds rewards for store-brand...Read More

There are many trends to discuss for 2018 involving customer engagement, customer data, and customer loyalty. Many of the trends lie at the center of the digital transformation era for many loyalty marketers.   Loyalty360 talked to Lindsay...Read More

Understanding the capabilities of your organization is one of the key components when a brand considers launching a loyalty program. This was one of the overarching messages from Tuesday’s Loyalty360 webinar titled, “Executive...Read More