At the end of the day, CRM principles are at the heart of customer loyalty success.
Loyalty360 explored the topic of CRM tactics and customer loyalty with some executives at Baesman Insights & Marketing.
As much as the loyalty industry can change and pivot in the blink of an eye based on technological advances, can you talk about how customer loyalty success is still founded on CRM principles?
Jeff Sopko, President: Loyalty—for all its advances in technology—still relies heavily on foundational CRM....