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In Choice Privileges, Choice Hotels has a staggeringly successful loyalty program that eclipsed the 25 million-member mark this year.   In an intriguing interview with Loyalty360, Robert McDowell, SVP, Marketing and Distribution for Choice...Read More

Like most brands, Ryder is faced with a number of customer engagement challenges. Today customers are expecting more from the brands they frequent, and this is especially true for one of America’s leading rental truck and transportation...Read More

Many brands are facing a tough road for customer engagement. As a brand, Goodwill will is no different. But as a specialty thrift store, Goodwill faces a particularly unique set of challenges.   Goodwill has always been successful. However,...Read More