We’ve talked before about how important it is to understand the generational gaps in the workforce because what keeps Generation X engaged, doesn’t necessarily keep Millennials (born between 1980 and 2000) engaged. And the same thing...Read More

The old school for ad testing involved bringing large numbers of people of various demographics together and showing them ads embedded in pilot television show. This was coupled with two surveys, a pre-exposure survey and a post-test assessment...Read More

The US Census is the go to source for data which allows us to compare our sample to larger populations to ensure representativeness. The Census Bureau has created a tool in Data Ferrett which will make this process significantly easier...Read More

There is more to life than work! Marketers in the entertainment, culinary and travel industries do their job with vigilance to remind us what the good life really is all about. Surveys are ideal for measuring the importance of lifestyle elements...Read More

Usage frequency is a critical variable to marketers. Frequent users of our products and services tend to look and feel different than lower frequency users. Understanding these differences can help guide strategy that maximizes revenue and...Read More

As you think about everything your company has planned for the year, there are probably numerous initiatives that you’ll want to collect feedback on to help gauge their success: campaigns, events, product enhancements, employee benefits...Read More

Scales in market research share a similar purpose with those devices found in bathrooms, gyms and doctors offices. They are both designed to measure. In one case it may be our physical weight, while in the other it may be the importance of an...Read More

We’re in the thick of the holiday season, and everyone has a wish list. While it may not resemble a handwritten letter to the North Pole, it’s safe to assume that most people are hoping they get something on their list this season.On...Read More

With the holidays in full swing, retail stores are experiencing their biggest rush of the year with holiday shoppers looking for the perfect gifts for their family and friends. And retailers are hoping for a major uptick in their sales. But, in...Read More

What’s the last thing you should do before you send out your survey to the masses? TEST! This is the most important step so you can double check your work to ensure everything looks and is running A-okay. After you’ve been looking at...Read More