We’ve talked before about how important it is to understand the generational gaps in the workforce because what keeps Generation X engaged, doesn’t necessarily keep Millennials (born between 1980 and 2000) engaged. And the same thing holds true when it comes to the customer experience. Millennials want and expect a different customer experience when compared to the other generations.
I recently read an article on Forbes, The Millennial Customer Has $200 Billion To Spend....