Despite their love of and ease within the online world, today’s young people are not exclusively virtual shoppers, glued to their screens throughout the purchase journey. This new generation of digital natives loves the environment of the...Read More

What is an SMB? Having spent a decade conducting business-to-business (B2B) market research across a variety of industries, I’ve learned that if you asked ten clients to define a small and medium-sized business (SMB), you’re very...Read More

In a competitive global marketplace, one key way for auto manufacturers to keep customers satisfied is to anticipate and meet their future wants and desires. We asked drivers what multimedia and entertainment features they might want in tomorrow...Read More

How seriously should manufacturers of small appliances take social media as a channel for communicating with consumers? According to our Social Media Intelligence (SMI) analysis focusing on power blenders, German consumers are very willing to...Read More

Indonesia often falls into the long shadow cast by other developing markets – Brazil, Russia, India and China – also known as the BRIC countries. But with the fourth largest population in the world, Indonesia is growing rapidly, as...Read More

In 2013 Vertex Pharmaceuticals introduced Kalydeco® (ivacaftor), the first orphan drug to successfully treat the underlying cause of cystic fibrosis in a well-defined patient subgroup, into the Irish market. The annual cost was €234,804...Read More

Business intelligence (BI) systems and solutions have long been a valuable tool used by companies to organize and analyze information related to their markets and operations. The amount of data available to companies has grown exponentially in the...Read More

At the recent Mobile World Congress 2015, despite the onslaught of new devices (e.g. smartwatches) and technologies (e.g. connected car), handsets still dominated media headlines and buzz. So what new innovations and offers have manufacturers of...Read More

Men are increasingly engaged in the personal care and male grooming category – good news for companies targeting these important consumers. So just how are young men choosing personal care products? Where are they shopping and what...Read More

Who’s talking most about financial technology? Consumers are – on social media. Of all the content relating to financial technology online, 60% is generated by consumers. Consumers are talking about financial technology on social media...Read More