GfK and Facebook joined forces to make a direct comparison of the impact produced by advertising delivered via both TV and Facebook.Traditionally, research on digital ad effectiveness has used tags to identify panel members exposed to a digital ad...Read More

The internet has undeniably revolutionized how businesses operate, engage with their customers and bring their products to market. From sole traders to large multinationals, IT is at the heart of every business function, raising the question of...Read More

The case for Relevance driving further Switching ActivityA further piece was added to the ‘enabling switching puzzle’ at the end of March in the form of comparison site GoCompare’s Current Account Comparison tool. This allows...Read More

“So Jim, what’s the household chore you hate the most?” I queried my office mate. “Cleaning toilets” was his prompt reply.“And what would make it better?” He thought a moment, then, laughing, he said...Read More

Turbulent economic times in Russia are making their mark on sales of car tires and spare parts in Russia. Not only are currency fluctuations skewing prices and sales volumes, but consumers are adjusting their behavior.For car tire sales, I expect...Read More

Based on our study findings, being green attracts consumers. But, before brands leap for their strategy plans, let’s analyze what really motivates consumers in this area. Here are the facts.Three quarters of consumers internationally say...Read More

Imagine a home managed from the owner’s smartphone or tablet, with multiple devices linked via an intelligent network or “hub”. The owners could view status reports, access information and manage functions wherever and whenever...Read More

The connected car will be a reality within a few years, as enhanced safety, economy and entertainment become standard features of most new vehicles. So how do the British feel about the car of the future?In this extensive global project carried...Read More

For stakeholders in the television ecosystem, the impact of streaming viewing is the mystery of the year – probably the decade. Of course, their biggest concern is streaming’s effect on so-called “regular” TV viewing and TV...Read More

Mobile payment is being adopted all over the world in different ways, whether it is via SMS transactional payments, direct mobile billing, mobile web payments (WAP), mobile banking apps or contactless NFC. In developing countries mobile payment...Read More