You’ve been test driving cars and researching the vehicle you want to buy. Now it’s down to decision time.How exactly will you choose the brand, the features and the color you want?Most of us imagine that our choice will be completely...Read More

The availability of more information and choice has changed consumers’ expectations about how, where and when they shop. Consumers are less willing to settle for a ‘one size fits all’ shopping experience. When we asked a panel of...Read More

1.2 billion smartphones were sold globally in 2014, and in the first quarter of 2015, smartphone unit demand was up +7% on the same period of last year. So what is driving this continuing success story? We’ve identified four key trends...Read More

While attending this year’s Emerge Conference in Austin last week, it became apparent to me that the financial services industry and the tens of millions of Americans hoping to successfully manage their financial affairs, are at a critical...Read More

I found a great new yoga outfit when I was doing some online shopping the other day. First I zoomed in to see the fabric up close. This helps to see if the quality is good and stretchable and feels soft – so needed as you cannot “touch...Read More

In our latest video blog, Korey Johnson (SVP, User Experience, GfK) discusses the importance of integrating User Experience research into the innovation process of healthcare-related products. Johnson advises product developers to consider real...Read More

Car tire makers are keen to position themselves in hot new markets, and signs point to Indonesia as an interesting market for replacement car tires. Sales in Indonesia rose by 11% in 2014, compared to 2013.Which ASEAN markets will follow Indonesia...Read More

With so many options for today’s consumers, how do brands succeed in understanding and influencing their shopping choices? Our research shows that when it comes to where shoppers aged 16-21 go to discover new grocery and personal care...Read More

Why security, well-being, gratification and freedom are the cornerstones of consumer needsAs developments in technology stretch the boundaries of what is possible, how can the automotive industry understand what it is that consumers actually need...Read More

In our recent IAB Europe award-winning study with Facebook we proved that Facebook ads deliver a strong return when used in conjunction with TV, even if TV still has the edge on reach (but at what comparative cost I hear you ask).The content we...Read More