In today’s experience economy, consumers are bombarded with new experiences every day – proposals for new products, new services, and new consumption models – to improve their lives. In a world that promises compelling...Read More

The pressure to look good surrounds us. TV programmes, advertisements on the high street and in magazines, newspaper stories on celebrities, even the endless selfies on social media – there are really very few major communication channels...Read More

The meteoric rise of digital combined with economic uncertainty has changed the path to purchase forever, creating a whole new raft of challenges for anyone selling through retail channels. We address these in a series of four blogs entitled...Read More

Thirty years ago today (July 13, 1985), the nation was gripped to its television screens to watch Live Aid. It was a dual-venue charity concert in Wembley and Philadelphia, watched by around 170,000 in the two stadia and by a further 2 billion...Read More

Big brands, glossy magazines, celebrities and lavish advertising campaigns have traditionally set the agenda in the fashion industry. But with the rise of social media, a medium that is by its nature democratic, the rules about what defines a...Read More

Research has often indicated that consumers in markets like China, like consumers in other emerging Asian countries, place a lot of importance on brands. Brands are surrogates of quality and brands imply trust. That is why more Chinese ...Read More

How do today’s 16-21 year olds (aka Generation Z) shop for fashion compared with other consumer age groups? The answer is that their purchase journey differs according to the country they live in – as it does for other age groups. So...Read More

Social media monitoring is an essential reputation management activity for brands around the world. “Listening” to consumers via social media is now standard practice for brands seeking to understand what is said about them online. But...Read More

5% – this is the percentage of all payments made globally, in a store, using a mobile device last year. So, why should anyone care? Put simply, in-store mobile payments are the future. Yes, there are barriers – logistics and security...Read More

The meteoric rise of digital combined with economic uncertainty has changed the path to purchase forever, creating a whole new raft of challenges for anyone selling through retail channels. We will address these challenges in a series of four...Read More