M-commerce is well established in a number of sectors, but retailers in other categories have been slower to adopt it. As more people turn to smartphones to research and buy, what should retailers do to catch up? One upcoming category is DIY where...Read More

Our latest Roper Need to Know report covers four key markets in Sub-Saharan Africa. In this first of three posts covering some of the major findings from the research we look at the Achiever mindset. From Ghana to Kenya, Nigeria to South...Read More

Within as little as three years, 69% of the planet’s population will own a smartphone. That’s 5.2 billion people with a smartphone by 2017, from Abuja to London, Mumbai to Zagreb. As the market continues to expand it gets closer to...Read More

It is becoming clear that technology is affecting how disgruntled consumers complain about poor products and services and, as a result, how companies must respond. We asked UK consumers which channels they had used to make complaints to a company...Read More

It looks like we’re coming out of the worst days of the recession, and research from GfK shows that UK consumers are starting to return to brands they trust. But when times were tight, people learned to look for value and they now expect...Read More