GfK has mapped the market for engine oil in Nigeria and found that large engine oil brands have an opportunity to gain share in Africa’s most populous country.A majority of engine oil in Nigeria is sold at gas stations – roughly 70% of...Read More

If you are wondering what mobile payments look like in the future, look no further than your current travel rewards programs.Personally, I’m a loyal airline flier and credit card user – and due to my loyalty, my behavior is easily...Read More

As new brands gain approval and brand teams begin to manage in-line business imperatives, they are starting to ask their ATU trackers to move beyond the “what” of measuring awareness, trial and usage. With valuable brands at stake...Read More

Who hasn’t had poor experiences with their bank branches? The mere thought of waiting in lines to transact with a teller, sitting with a customer service rep who started work the week before and has no idea who you are, what you need or...Read More

As financial institutions continue to struggle to attract younger customers and companies compete to capture a share of the ever elusive millennial wallet, we may want to step back and take a closer look at the way their grandparents use their...Read More

Picture the scene: It is the 1990s, and a family is gathered around the dinner table to discuss the events of the day. The landline rings and the teenage girl leaps up to answer it, to which her father responds ‘leave it! We are eating&rsquo...Read More

As a mind-boggling array of new devices provide a constant supply of information and social connection, consumers are demanding that their TVs keep pace. At this year’s CES and SXSW, smart TVs were at the forefront of the discussion about...Read More

Sure, we’ve made huge strides in technology in the last decade – but adoption is not only a pragmatic decision, but also one of style. Tesla made electric cars the thing of middle-aged mens’ dreams, with its incredible...Read More

From activity trackers to data glasses to smart watches, wearable technology is heralded by many as the next big thing. As a result the market is not only becoming crowded but extremely competitive as brands from a range of sectors fight it out...Read More

The verdict is unanimous: Prepaid cards are the fastest growing segment of the card industry.However, despite the time and devotion spent by card companies on innovation, product design, awareness, and usage, there remains a cloud of negative...Read More