Companies eager to profit from the growing market for smart home products and services should feel encouraged by our latest research from the UK. It shows an overwhelmingly positive response from consumers to the idea of a fully-connected, smart...Read More

Every brand wants their marketing to be memorable. But no one wants to have it remembered for the wrong reasons. However, learning from mistakes is important. We took the chance to highlight a few unfortunate marketing “happenings” at...Read More

The constant changes in today’s digital world are revolutionizing the retail experience, for both consumers and retailers. Consumers can now shop virtually any time, anywhere and for anything. But with new possibilities and new technologies...Read More

The advent of digital has changed – and continues to change – the way we shop for everything, from clothes to cars.Our latest research shows that rather than seeing digital as a one stop shop, consumers are enjoying an...Read More

The automotive aftermarket in Japan consists of four main sales channels, and who uses which one to buy tires depends on the driver’s age.Our research shows the main sales channels are: car accessories specialists, tire specialists, car...Read More

Unlike the rapid uptake of tablets, the wearables market remains significantly untapped. Industry leaders and underdogs alike have launched products onto the market in an attempt to capture consumer imagination, but, according to our latest...Read More

The growth of wearable technologies has been a true revolution in the technology market, generating excitement for a variety of reasons. Wearable technology addresses a number of consumer needs, such as the need for the latest innovations and the...Read More

Some of the most perplexing questions in marketing are indeed some of the most intellectually interesting ones. There’s so many ways to approach a research question. Which is the right approach? Is my model the best-suited? What about the...Read More

The amount of spending potential for retail expenditures differs widely among European consumers. Manufacturers and retailers who plan new locations need to be aware of these differences to make realistic turnover and growth plans for their...Read More

There are lots of clichés in the development of mass media over time.  We talk about the ‘fragmentation of the media landscape’ and ‘device proliferation’.  These are now predictable changes occurring...Read More