Recent valuations of major mobile instant messaging (IM) players on the market suggest that the larger the user-base the more valuable each user becomes. This premise may be based on advertising revenues alone so monetizing more features is likely...Read More

GfK conducted a seven-month study of India’s tire retailers to find out more about the country’s market. So – what have we discovered?Over 50,000 tire shops exists in India’s smaller cities and rural area; more than half of...Read More

The words beauty and buzz are almost synonymous in social media. If there’s one category where consumers have pushed the “social” in social media to the max, this is it. From blogs to forums to videos, beauty buyers want to share...Read More

“Only connect!” wrote the English novelist, E. M. Forster. “Live in fragments no longer.” This famous injunction could serve as an information-management strategy for the modern-day reinsurance industry and any other...Read More

I used to associate gaming with spotty teenagers sat in their bedrooms killing aliens at four in the morning. But, I have since come to realize that gaming is much more than just that. Gamification is a technique that marketers are using to...Read More

Ever since the days of comic book detective Dick Tracy and his two-way wrist watch, wearable technology has held a fascination for consumers. So the potential of the next generation of smartwatch technology, which is set to go well beyond...Read More

GfK and AutoScout24 surveyed around 8,800 people for the report ‘The Cars We Want Tomorrow’. Drivers aged 18-65 in seven European countries (Austria, Belgium, France, Germany, Italy, the Netherlands and Spain), were surveyed on a wide...Read More

Have you heard of Michalle Phan, Zoella, Tanya Burr or Pixiwoo? No, neither had I until I recently ventured into the world of the beauty video logger or “vlogger”. These are some of the most influential people in the cosmetics industry...Read More

While coins and paper money have remained the predominant means of conducting everyday transactions, technological advances in the 20th Century heralded the advent of increasingly sophisticated electronic transactions. The majority of...Read More

According to our latest Mobile Insights data, more than half (55%) of UK smartphone users visited retail sites or apps from their device in July 2014. They spent almost 21 minutes and visited on average 4 retail sites, with fashion most...Read More