My household after work is probably not a lot different from yours.  Assuming everyone is home for the evening meal, there is the requisite “what do you want for dinner?” question followed almost religiously by the “I don...Read More

Earlier this week, Loyalty 360—The Loyalty Marketing Association just released an executive briefing entitled, “Where is Loyalty Headed? An Inside Look at Trends Impacting the World of Customer Loyalty.”  This piece shares...Read More

After reading the agenda for the National Retail Federation’s 101st Annual Convention & EXPO, which was held last week at the Javitz Center in New York, I clicked through to one of the sessions I would definitely attend had I been able...Read More

I often pay attention to research being conducted in the customer loyalty space, in order to stay abreast of recent developments, which is how I discovered the article “The Key to Customer Loyalty”, a piece on Forbes.com reviewing...Read More

ForeSee, one of the powerhouses in customer satisfaction surveys, came out with their 2011 e-retailer holiday assessment not too long ago. There were some big increases (Amazon.com, Avon, QVC, Apple, JC Penney), some significant declines...Read More

It’s 2012, which means; a new calendar, a new year and a new opportunity to start over… Over the past week, I’ve seen a lot of resolutions come (and already go), but I feel that each year, we each have the opportunity to look...Read More

When I recently came across the article “You Gotta Believe” by COLLOQUY Partner Jim Sullivan, I was intrigued. According to a recent COLLOQUY Loyalty Practitioner Study, an online survey of loyalty marketers, it was discovered that...Read More

One of the most controversial topics of the 2011 holiday shopping season pushing up the opening of Black Friday to midnight or earlier on Thanksgiving Night. Companies such as Best Buy, Gap, Kohl’s and Macys all opened up at midnight ahead...Read More

As 2011 comes to a close, and I look back at some of our most popular content – it is refreshing to see that the focus this year seemed to be on customer service and customer loyalty. For over a decade, VIPdesk has provided highly...Read More

One of the best definitions I’ve seen for the term loyalty marketing is: “A multi-faceted marketing discipline intended to improve financial performance by increasing the lifetime value of a company’s customer base over the...Read More