When I recently came across the article “You Gotta Believe” by COLLOQUY Partner Jim Sullivan, I was intrigued. According to a recent COLLOQUY Loyalty Practitioner Study, an online survey of loyalty marketers, it was discovered that lack of belief in program ROI is the mother of all pain points.
This survey, with nearly half of the respondents being senior level executives (SVP or higher) came from a variety of industry segments, including, Financial Services, Retail, Travel....