Trying to keep up with changes in the travel market is a daunting task. Technology has completely transformed the travel industry and both consumers and businesses have had to adjust to this ever-changing landscape. “There’s an app...Read More

The summer travel season kicked off on Memorial Day weekend, marking the start of summer vacation season for many Americans.  Although tight budgets and packed schedules can make planning a summer vacation a daunting proposition, a...Read More

I recently stumbled upon the article, “Consumers choose brands like they do people” on The Wise Marketer, one of my favorite websites to visit (subscription required). The article gave an overview of a recent research study that found...Read More

Even though I studied French in high school, college and even took a few private lessons, it was clear early on that I would probably never reach my childhood dream of becoming a French-speaking United Nations tour guide.  I could have...Read More

“The greatest compliment that was ever paid me was when one asked me what I thought, and attended to my answer.”  ~ Henry David Thoreau I try to be a good listener.  I really do.  But I am totally guilty of violating...Read More

I love group buying sites.  Whether it is Groupon, Living Social, or local fave Specialicious, it doesn’t matter.  I love a good deal (and, according to my husband, I love buying crap I would never dream of spending money on were...Read More

In today’s economy, we hear a lot of talk about sales, coupons, discounts etc. which is why most companies assume that all customers are highly price sensitive. This is simply not true. I discovered this by reading a recent article by Arthur...Read More

“Words – so innocent and powerless as they are, as standing in a dictionary, how potent for good and evil they become in the hands of one who knows how to combine them.”  ~ Nathaniel Hawthorne Social Media, as the name...Read More

This week is Pet Appreciation Week , a time I believe should be not only for pet owners to appreciate their pets, but for the pet industry to appreciate the customers who have taken what was once a niche industry and made it a powerhouse: The...Read More

We recently hosted a webinar, along with Banyan Branch ”Engaging and Retaining Customers through Social Media and Mobile-Enabled Loyalty Programs“. Below is the press release which outlines the poll results from the webinar which...Read More