By Jeanne Roué Taylor
You run a successful business, your customers are primarily repeat offenders, and your marketing department is giving you everything you ask for. Why would you care about doing more around customer engagement and, more importantly, why would you do it right now? These are great questions that customer loyalty marketers should be asking themselves. After all, who has the money to invest in the latest fads without solid reasons?
Skepticism is a good thing,....