There have been many questions within the mailing community regarding Full-Service Intelligent Mail. Since January 2013, some form of Intelligent Mail barcode (IMb) – either Basic or Full-Service – has been mandatory. It has been notoriously challenging for those in the process of building systems to support Full-Service. So many direct marketers have wondered if the value of Full-Service is worth the effort.
That question is about to become irrelevant as Full-Service IMb....