There’s an enormous amount of buzz in the marketplace around loyalty. But how many of the conversations make the distinction between the two kinds: one of them that’s good for the moment and the other that’s good for the long haul? Knowing the difference has a real impact on how a brand designs, implements, and maintains its customer loyalty program.
Loyalty of Convenience
In a recent blog, Seth Godin referred to the first type as the loyalty of convenience:
“I....