I just read a new report from Forrester Research’s Sucharita Mulpuru entitled, “Must-Have eCommerce Features.” What stood out was that most of the features had little to do directly with ecommerce platforms like Hybris or Demandware and had a lot more to do with content strategy and user experience design.
While the article lists three key areas critical for success for retail eCommere, 1) site navigation, 2) product detail pages and 3) checkout pages, there is a....