What happens when any customer can find any product in many places, even far away in an entirely other economy; while at home, work, or on the go; and at any hour of the day? What happens when those products can be delivered, for free, as soon as the next day?
Customer experience management (CEM) as we know it is being completely redefined to meet the needs of a massively shifting buying landscape. Toss out the old assumptions and get ready to break the rules—CEM has a whole new....