In part 1 of our analysis of the business value of Super Bowl campaigns, we engaged in semiotic coding of the advertisements to identify themes from this year and trends year-over-year.
In part 2 we evaluate the multi-channel elements of the Super Bowl campaigns for their levels of contextual relevancy.
What is contextual relevancy?
Contextual relevancy is Tahzoo’s measure of meaningful personalization. We consider a brand to have achieved a high level of contextual....