Not too long ago we received an email for an eBook entitled, “The Power of Print (in Marketing).” A cynic might find it curious that a book touting print communications is published as an eBook and promoted via email. But it’s a perfect example of the complex nature of direct marketing today. Marketers must find the perfect mix of cross-channel efforts to get the attention of their audience and provide them with information in their preferred format, at the right time....