Millennials are a hot topic for Marketers in all verticals, which means that they are a key audience of interest to Research and Insights teams – with new reports on their purchasing habits emerging every week.
A quick search for “millennial purchasing” over the past few weeks unearths research into millennials impact on B2B buying decisions, information about how millennials made up 32% of all home purchases in 2014, and how they are driven by technology....