WAYS TO EVALUATE DIGITAL MARKETING IMPACT
This is part 3 of our Insights Journey from the Super Bowl – in which we evaluate the business value obtained by the brands that bought advertising during this years’ big game.
Part 1 was semiotic coding of the TV advertisements. Part 2 extended to evaluation of the contextual relevancy of multi-channel elements of the digital marketing campaigns. Part 3 takes a look at Digital Marketing Impact.
But first – we need to address a....