A couple of years ago, AdAge wrote an excellent article reflecting on what would have been the 100thbirthday of Bill Bernbach, co-founder of international advertising agency Doyle Dane Bernbach (DDB) and widely known as one of the industry’s leading visionaries – AdAge named him the “single most influential person in advertising in the 20th century.”
I went into the archives and re-read this article in which author David....