Here’s a little story for all those CEOs, CMOs and CIOs who dream of digitally transforming their businesses.
My pharmacy of choice, Walgreen’s, offers customers a rewards program using a telephone number as a unique identifier. Like many people, I have both a land line and cell number, and I’ve managed somehow to set up loyalty programs under both. In addition to its own rewards program, Walgreen’s participates in the Balance rewards program, to which we also belong....