By Jeanne Roué Taylor
It wasn’t long ago that marketing was all about the art of segmentation, message and ad spend. For some it still is, but for some clever marketers, the dark art days of marketing are over, replaced by customer engagement, real-time insight and right-time marketing. Science, in the form of data, analytics, prediction and action is far more effective at achieving brand loyalty and aligning an organization around its revenue goals.
This marketing....