It scares me a little when I write this blog knowing that most people reading it probably won’t have a clue about Sunoco NFL Sticker Books. I hope a few of you out there will remember what I consider to be my first consumer loyalty experience. And after all these years, I’d say it’s a pretty good example since I still remember everything about the program. So even if the 1970’s predates some of you, I hope you’ll appreciate how powerful a good loyalty....