Edible Arrangements grew out of founder Tariq Farid’s experience working in his family’s flower shop. In a small corner of that shop, Farid began exploring the concept of delivering fresh fruit in floral-style arrangements. Banks were skeptical, but Farid pressed on, building a technology-based infrastructure that helps store owners easily manage the business.
Today, Edible Arrangements is a highly successful franchising operation. Farid speaks with Loyalty360 about how....