Loyal Listener and Membership Base Helps NPR Grow in the Digital Age
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“It puts that control in your hands and allows you to skip to mark something interesting,” says Joel Sucherman, senior director of digital products for NPR about that national radio programming service’s app, NPR One. “All of these things that you do send signals to our algorithm that helps us build that better experience for you. It starts to figure out that maybe you like news stories in the morning, but in the afternoon, you like more podcast so it starts to put....