When we last spoke to says Klaus Werner, he was head of e-commerce for Lowes Foods, the regional grocery chain based in Winston-Salem, North Carolina. Recently, he joined Lowes parent Alex Lee Inc., which is also a wholesale distributor serving grocers primarily in the Southeastern United States through its Merchants Distributors, Inc. division.
Loyalty360 caught up with Mr. Werner to discuss loyalty marketing in the grocery space, how it continues to change, and what gives Alex Lee Inc....