Loyalty programs come in all shapes and sizes. And sometimes they even come in unexpected places, such as under the lids of organic dairy products. This is where consumers will find the latest loyalty program initiative from Yeo Valley, the UK’s leading producer of organic yogurt, cream, milk, ice cream, fruit compote, and butter.
Yeo Valley has placed a unique numeric code underneath the top lids of most of its products. Peeling back the cover of Yeo Valley products will reveal the code, which consumers can then enter online to....