ATLANTA, Oct. 12, 2011 /PRNewswire/—Decorating a home is a process heavily influenced by an individual’s personal tastes. Wisteria, an eclectic home and garden accessories retailer, looking to highlight those individual preferences in its email marketing program, has selected Silverpop™, the only provider of a scalable, integrated email marketing and marketing automation platform, as its email marketing service provider.
“Personalization is an important aspect of interior design and we wanted to reflect....