Virgin Atlantic's director of Brand and Customer Experience Reuben Arnold said: "Here at Virgin Atlantic we are always looking for new ways to add to our customers' experience every time they fly with us.
"This latest venture with ITV is another great example of this.
"We're really excited to be able to offer our customers a chance to catch up on their favorite ITV soaps as part of our already outstanding in-flight entertainment package."
Martin Goswami, director of Pay and Distribution at ITV, said: "Soaps are the....