When a marketer implements new technology that positively impacts the business’s bottom line and delivers an experience that matters to customers, everyone wins. Today, SundaySky, the creator of SmartVideo technology, and Telefónica, one of the largest telecommunications companies in the world, announced a partnership that promises to do just that.
Through the partnership, Telefónica will sell SmartVideo technology, powered by SundaySky, to its financial, insurance, travel and utility enterprise customers as part of the complete suite of solutions it currently offers its customers. SmartVideo will support an enterprise customer engagement strategy with personalized video experiences at every consumer touch point throughout the lifecycle, as well as increase return on investment.
Leveraging real-time data based on segment, persona, profile and behavioral attributes, Telefónica is the first telecommunications providers to offer its enterprise customer the ability to deliver personalized and unique video experiences to customers. The company sees personalized video as an opportunity to differentiate from competitors.
“Customer experience is a key differentiator for our enterprise customers, and it can make or break customer support, growth and retention efforts,” said Vicente Noguerales, head of digital marketing at Telefónica. “By partnering with SundaySky, we continue our transformation into a video offerings company that offers in-demand innovations and services, and enables our customers to drive personalized marketing strategies at scale, while also delivering measurable ROI.”
Using SundaySky’s new SmartVideo Lifecycle Marketing Platform, Telefónica will provide end-to-end management over video content, real-time data feeds, channel experiences, analytics and optimizations through a self-service console. The console will give Telefónica efficiency in deploying and scaling SmartVideo as a strategic, multi-touch engagement approach.
Aviv Goren, vice president of sales at SundaySky, said, “SundaySky’s partnership with Telefónica supports our expansion into the European markets, enabling customer-centric brands to experience firsthand, through the SmartVideo Lifecycle Marketing Platform, the value of personalized real-time customer communications and implement SmartVideo programs to engage highly relevant audiences through video.”