There is a large disconnect between when major retailers conduct social media and e-mail marketing campaigns and when they receive the most engagement, according to a new report from Yesmail Interactive, Portland, Ore.
Analyzing campaigns of 20 major retailers over a three-month period, the Yesmail research discovered that:
Facebook campaigns achieve the highest level of activity on Tuesdays, yet that day is fourth in terms of when campaigns are deployed.
Twitter campaigns generally take place on Friday, which is the least....