Study: Nearly One-Third of Consumers Can’t Identify Tier Status in Customer Loyalty Programs

As popular as customer loyalty programs are, it’s interesting to see that nearly one-third (32%) of U.S. and Canadian consumers can’t identify which tier they belong to in their favorite customer loyalty rewards programs, according to a study released by COLLOQUY. This startling statistic is among the key finding in Fears for Tiers: 2014 COLLOQUY Study on Membership Status In Loyalty Programs. The study findings are based on a February 2014 survey of 3,077 U.S. and Canadian consumers. COLLOQUY is a leading provider of loyalty....