Small businesses aren’t taking advantage of online customer relationships according to a national survey of 3,000 consumers and small business decision-makers commissioned in August by Web.com Group.
Nearly 30% (850) of the respondents were small business decision-makers, allowing the survey to capture insights about the relationships between consumers and small businesses, as well as determining if small businesses are taking advantage of the web and social media to build connections with customers.
“Small businesses have....