In an analysis of more than 200 QR codes with thousands of scans that were generated from the ScanLife Mobile Engagement Platform found that 62 percent of the scans converted to further engagement (clicks or otherwise), with 95 percent of the codes driving at least some action.
Mike Wehrs, Scanbuy CEO and president told Loyalty 360 that the study also revealed the mobile platform is enjoying an expanded demographic base. In previous surveys, the highest percentage of mobile users was in the 35-45 age group, now the range has expanded to....