Incentive industry’s first animated marketing campaign features print and internet advertising, graphic story, and trading cards.
Rymax Marketing Services, Inc., the Largest National Direct Manufacturer’s Representative in the Premium and Incentive Industry, has launched a new, animated marketing campaign. The Loyalty LeagueTM, created in-house by Rymax’s marketing and graphics department, is a team of superheroes that assist incentive customers with its range of specialties to help solve the challenges of the business world.
The Loyalty League brings a personality and voice to Rymax’s services to the incentive market. Each character connects the audience with Rymax's full range of custom services: The Motivator helps with employee engagement and recognition; Captain Casino champions player loyalty programs and events; Gift Girl assists with corporate gift giving; and Loyalty Lad and his sidekick QR dog promote customer loyalty. The campaign, aimed at the business to business market and the incentive industry, includes a dedicated website, industry publication print ads, email blasts, internet banner advertisements, and a poly-bagged mailer which includes a graphic story titled The Loyalty League Chronicles: Volume 1, a product catalog, and a Loyalty League member trading card.
“The Loyalty League illustrates our commitment to improve engagement in the incentive industry by creating personas from our real in-house team of superheroes,” stated Dana LaSalvia, Senior Director of Marketing. “This multi-media ad campaign cements Rymax’s reputation for crafting customized incentive solutions.”
Rymax’s The Loyalty League mailer was honored by the Art Director’s Club of New Jersey (ADCNJ) with a creative excellence award for best Self Promotion/Specialty Item. The ADCNJ recognizes creative achievement in the design and production of advertising, promotion and publishing. Rymax will be honored at ADCNJ’s annual awards dinner at the Birchwood Manor on May 17, 2012.
For more information please visit www.theloyaltyleague.com.
About Rymax
Pine Brook, NJ based Rymax Marketing Services, Inc. is the largest national direct manufacturer’s representative in the incentive industry, providing quality brand name merchandise to a variety of industries worldwide. In addition to providing merchandise rewards for incentive programs, promotions, and corporate gifts, Rymax creates and manages total incentive solutions, helping companies achieve their goals through motivating employees and increasing customer loyalty. For more information, visit www.rymaxinc.com.
All Loyalty League books, titles, characters, character names, slogans, logos, and related indicia are owned and trademarks of Rymax Corp. All rights reserved.