Procter & Gamble has appointed Sitecore as its customer engagement platform, with the aim of delivering relevant, personalised and meaningful interactions to its 4.6 billion customers.
The use of such a platform will allow marketers to sense and adapt real-time to a consumer’s behaviour.
Darren Guarnaccia, senior vice president product marketing at Sitecore, said: “Today’s consumers demand personalised communication in every aspect of their lives. Accordingly....